Our Common Life … Church Image Makeover?

One of my not-so-guilty pleasures is the TLC show, What Not to Wear. For those of you who haven’t enjoyed this show, here’s how it works: Family members and/or friends nominate an unsuspecting loved one (mostly women) for a What Not to Wear style makeover. The show’s hosts, Stacy London and Clinton Kelly, along with the nominators, surprise the unwitting nominee at some manufactured event. The hosts tell this nominee that they were chosen because of their horrible wardrobe and are offered a $5,000 shopping spree in New York City and a full style makeover … on the one condition that they follow new “style rules” set forth by the hosts. They reluctantly agree and the journey begins. What almost every participant says (often tearfully) by the end is that the makeover is about much more than clothes, makeup and hair style; it’s about your own sense of confidence and self-image.

When I watch this and other makeover shows, I always wonder what it would be like to do this with the Mainline Church. Clearly the church has an image problem. Research has revealed that fewer and fewer people are identifying as Christian and many Christian young people are leaving the church. According to research done by The Barna Group, there are six main reasons young people are leaving church as young adults. These reasons (outlined in the book, You Lost Me: Why Young Christians are Leaving Church … and Rethinking Faith by David Kinnaman) include the perceptions that church is overprotective, disconnected and antagonistic toward the outside world, is out of touch with reality when it comes to teachings about sexuality and science, and unfriendly to those who doubt.

For people in the Mainline Church, especially in the United Church of Christ where we say, “God is Still Speaking, we may feel this criticism is undeserved. Maybe it is. But, as the old saying goes, perception IS reality. Like those What Not to Wear nominees, we may need an image makeover that helps the way we dress really express who we ARE, with a little flair thrown in.

So, what would the new “style rules” be for the church? How could we express that we are an open, welcoming place for everyone who might have more questions than answers about faith? How could we “dress” our worship in a spirit of authenticity and creativity? How could we connect our faith to current realities rather than isolating from them?

Nicole Havelka
Associate Conference Minister for
Youth and Young Adult Ministries

4 Responses to Our Common Life … Church Image Makeover?

  1. Kenneth E. Briggs Jr. says:

    This needs to be a topic of discussion around a clergy day of a retreat. I like to go to different churches where they are growing and alive and see what is happening. I often see people at these churches that I would never see in our churches. One such church had donut and coffiee bars around the worship area and people were encouraged to refresh their cups throughout worship. They had all kinds of mission sign-up booths that people could visit after worship and become involved. I also noticed they had 3 different AA age groups that met during the religious education time. My response was that this was a church that was right up front about welcoming the broken of God’s family. Healing was going on all around you and there was a place for everyone. We always need to be asking ourselves how we can welcome the ones who do not feel welcomed.

  2. dan lozer says:

    Asked the youth in our church (via e-mail to a teacher that they will speak freely to). They report being bored at church, even those who come on their own. I suspect the issue is that the predominant idea of worship is “solemn” and that other things are disrespectful.

  3. dan lozer says:

    Asked the youth via teacher who lets them speak freely. They declare church is boring. I believe the root of this is that most of our members define worship as solemn and are unsure of more active styles.

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