The staff team of the Iowa, Nebraska and South Dakota Conferences of the United Church of Christ is proud to introduce you to our new logo and branding. We sought (and sometimes struggled) to create an image that would capture the diverse array of people and churches from a number of different places and geographies in our conferences. We sought to find a way to communicate our connection to the wider United Church of Christ while retaining our individual identities. We sought to communicate the experimental nature of the Tri-Conference Ministries staffing structure.
After many iterations with the help of our designer, UCC member Meg Doyle, here’s the many things we love about this new logo and what it says about our conferences, the United Church of Christ and the Tri-Conference Ministries:
- UCC branding colors, fonts and name were used to visually convey our unity with the denomination while the design distinctly represents the diverse nature of our conferences.
- Our branding will list conference names first, denomination second and Tri-Conference Ministries third as a reminder of the distinct conference identities held within the denomination, served by one staff in this geographic area.
- The images in our logo echo the many geographies from which we come in Iowa, Nebraska and South Dakota — the plains, farmland, small towns and cities.
- All these different people and localities come together through the Body of Christ — the church (cross) —in the center.
- The black lines in the logo are intentionally unfinished to convey that our community of churches and people and the Tri-Conference itself are God’s growing, changing work in progress.
We hope that you learn to love and appreciate the new logo and look as much as we do. We look forward to continuing to add to it by collecting photos of the beautiful people and places within our conferences. If you have high-quality photos you’d like to share or are a photographer (professional or amateur) please contact Nicole Havelka, director of communications.
The Tri-Conference Ministries is a collaborative enterprise to creatively and efficiently share staff among the Iowa, Nebraska and South Dakota conferences of the United Church of Christ.